Sallie Mae

I worked alongside other designers and strategists to research and envision the student loan company’s new digital presence.

To maintain the client’s privacy, a more detailed case study may be made available upon request.

My Contributions
Design Research & Synthesis, High fidelity Prototyping

Internship Project
March-April 2018

My Role in Research

I drafted interview guides, activities, and helped carry out ethnographic research before synthesizing our findings to present to stakeholders.

My Role in Design

I was responsible for turning the insights gained from research and digital strategy into flows for the envisioned homepage

I interpreted existing brand refresh guidelines to turn the homepage wireframe into a high fidelity interactive prototype.