An animation piece showcasing the value propositions and high level services for


Early storyboards broke the original script into segments and paired them with visual metaphors.

My format included the scene’s screen layout with one paragraph for the correspondong narration and another to descrbpe any specifics about animation in the scene.

A second round of storyboarding responded to feedback by presenting alternate scenes and emphasizing transitions.

Style developement

Others’ animations were used as examples for different styles and animation techniques the client could choose for their video. This is helpful for establishing the mood as well as defining the visual vocabulary for the piece.

Certain scenes were presented in different visual styles in reference to earlier secondary research and graphic styles of the website.

Secondary elements of the video could be easily created after the key concepts were finalized.


A recorded narration of the script was used as a framework for timing smaller compostions in which the vector assets were animated.